I read a blog post recently about the importance of branding and getting your brand out there and being recognised. The post said something like, if you saw a starbucks cup without its logo you would still recognise it as a starbucks cup. The same goes for crafters and scrapbookers. I may see a Missy Whidden layout and instantly recognise it as hers.

So today I have been thinking about rebranding. My old logo, which I desiged and created about four years ago, doesn’t feel like it represents me any more. It used to be great when I was cardmaking, as I turned the logo onto a stamp, and used to stamp it at the back of every card and projects like bunting. I hardly do those things these days, so I feel like my logo needs to be brought back into what I do now.

So I found some super gorgeous watercolour flowers online and I’ve been playing a bit with them. I love the pastel tones, so much softer than my previous stark black and white. And this is what I have come up with so far. This is still work in progress, bur certainly going towards the direction I want to go.

possible new logo

possible new logo2

I’ve got a feeling that I may have to make the text bigger as it is not so visible when it is small, but I absolutely love this font and I want to stick with it. And I don’t want to separate my name! “marialachica”, all together, has been my brand name for a long time, so I don’t want to change that either… Tough!!

Anyway, more layouts coming your way soon. Stay tuned!

Maria x

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